WHY US?

 ABOUT US:- WHY MERLIN

Merlin in its history of 35 years of real estate development has done more than 75 Joint Venture developments across India.  Merlin has developed residential, commercial, IT Parks and retail on Joint Venture basis.

Majority of the projects that Merlin is doing in Kolkata, Ahmedabad, Raipur and Chennai are on joint venture and joint development basis. Merlin has established its brand on a PAN India basis.

Merlin not only has done joint venture projects with private land owners but also with Government Bodies such as Kolkata Metropolitan Development Authority, West Bengal Housing Board and West Bengal Small Industries Development Corporation.  

Merlin is also a part of the famed South City Group which has developed the biggest gated community in eastern India as well as the biggest mall in eastern India.

Apart from Merlin, the consortium boasts of Industrial Houses such as Emami Group.

Merlin has been felicitated with awards for enjoying 99%  brand recall among home-buyers in the city of Kolkata. 

70% of our new customers are referrals from old customers and 50% of our units are sold to NRIs.  Merlin enjoys a great brand image among home and office buyers both nationally and internationally.

Merlin enjoys a 20% premium over and above the market rate in all its projects across all locations. This is due to Merlin’s commitment of being completely transparent and committed towards its customers, landlords and partners. 

Moreover, Merlin’s strict adherence to extremely high standards of customer service and high quality construction has given it an edge over its competitors.

Merlin has a penchant for creating landmarks across the city.  Every building that we develop has a unique aspect to it.  For instance, Homeland Mall, which is located at Elgin Road-Chowringhee crossing, is a one of its kind Specialty Mall catering to the needs of all new home-buyers across the city of Kolkata.

The uniqueness and innovation in this product lead to the generation of three times the revenue compared to that of a run of the mill office or residential development.